How much transformation can you handle?


The AOA Leadership Newsletter

Hi Reader,

I had a client ask me this question recently:

“When entrepreneurs are going through massive personal transformation, how do they integrate that with the intensity of running a startup?”

Here’s what I told him:

If you can’t handle transformation on the inside, you won’t be able to handle it on the outside.

Every external breakthrough in a company requires a nervous system strong enough to hold the chaos and change it creates. Without that foundation, you’ll unconsciously resist the very transformation your business needs.

There have been several different occasions where I look at a company's culture and it tells me about the CEO’s consciousness.

I was once doing a company offsite and working with the CEO, and I said to him “Your anxiety is going to destroy this company” in front of his entire team.

They were doing paired exercises — but they stopped immediately and fell silent to listen to his response.

“How did you know?” he said.

I responded: “Because your entire team is anxious.”

He said “Holy crap,” looked around the room, saw everyone’s faces and their concern, and then asked me: “How do I change that?”

For the next couple months we worked together to regulate his nervous system so he wouldn’t be operating from anxiety.

His business grew for the next two quarters, and his people were happier.

Your nervous system is the keel of your company

The most successful founders I’ve seen tend to their nervous systems.

Bill Gates disappeared into the woods every quarter for a “Think Week” with nothing but books and notebooks.

Steve Jobs practiced Zen meditation and took long, meandering walks.

I do five-day silent retreats on a regular basis to clear my mind and return to myself.

Why does this matter? Transformation goes beyond intellectual. It's physiological.

When you train your body to stay open through inner upheaval, you become the kind of leader who can shepherd radical external change without collapsing under the weight of it.

What I often see is this: Massive internal change → Massive external growth.

Your nervous system capacity determines how you carry your vision, your team, and the future of your company.

Tend to it, and it will allow you to transform at every scale.

Experiment

Pleasure is one of the most powerful ways to build your nervous system capacity.

Listen to this guided audio to try it out.

How to Have Better Meetings:
10x Better Decisions

The fastest way to shut down a room is to walk in with a fixed decision. The fastest way to wake it up? Ask for “No”s. When leaders come in with a fully baked plan, most people won’t engage—they’ll nod, stay quiet, and privately disengage. And then they won’t do the necessary work.

But when you say, “This is what I want to do. What speaks against it?”something changes. You shift the room from passive agreement to active co-creation. You get to see blind spots before they become breakdowns. And paradoxically, you build more trust—not by being certain, but by being open. People want to contribute to the things they see their fingerprints on.

Big Love,

Joe

This newsletter is brought to you by The Council.

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