What Baboons Teach Us About Leadership


The AOA Leadership Newsletter

Hi Reader,

Welcome to our leadership newsletter!

You're now part of a select group receiving some of our most potent insights on leadership and running teams.

Let’s dive into our first lesson.

What Baboons Teach Us About Leadership

A few years ago, I came across a fascinating study.

Researchers in Kenya fitted 25 members of a wild baboon troop with GPS collars, tracking their every movement for 14 days.

Every morning, the troop needed to decide — where are we going to search for food?

The results were unexpected. Social rank had no bearing on who made major decisions. The baboons followed whichever one of their troop was walking with conviction — with the straightest line and the most consistent pace.

In fact, the researchers found that the lowest status female had as much influence on troop movements as the highest-status males. It wasn’t about position, but conviction.

How to Listen to Conviction

As you read this story, you might be thinking: "Ah, I get it. To be a good leader, I just need more conviction. I must decisively point the way forward."

But this is a common trap that many leaders fall into.

The reality is: We don't always feel certain.

Trying to maintain an illusion of unwavering confidence isn't just exhausting, it's unsustainable. This pressure to "always know the way" leads straight to burnout.

The hidden wisdom here is found in what the troop's leaders actually did. Both the dominant male and female were following conviction, no matter who displayed it.

This quintessentially redefines leadership, from the person who "decides" to the person who is attuned to the natural flow of the group — the person who understands when to follow and when to intervene.

Like a master boatman taking on a huge rapid, they are as much listening to the river and following it as they are pulling on their oars.

That’s the true learning from the baboons. When you lead like this, you don’t have to force yourself into conviction — which creates burnout. It also:

  • Empowers team members
  • Makes them feel heard and recognized
  • Enables better decision-making

Ultimately, this creates an environment where leadership flows naturally to those best positioned in the moment. It's not just more effective; it's more human.

Experiment

Duration: 2 weeks

The Exercise:

  • For the next two weeks, in every meeting you have, listen for conviction and defensiveness
  • When you hear conviction, say: "I appreciate your conviction. Help me understand what makes you believe in this?"
  • When you hear defensiveness, ask: "What do you feel isn't being heard right now by the group?" and then mirror that information back to the person so they feel heard

At the end of 2 weeks, journal about how this simple act has affected your leadership, your enjoyment, and the group’s behavior.


For an extra win: Reply to this email with what you discovered

Want to go deeper?

We’re starting a new invite-only offering called The Council for the AOA community. It’s designed for leaders who want to come together to transform insights like these into real impact for your team.

Learn to lead in a way that energizes rather than exhausts – and make it your natural state. Please inquire here or reply directly to this email if you’re interested in being considered by one of the group sponsors.


Big Love,

Joe

Art of Accomplishment

Read more from Art of Accomplishment

Hi Reader, Now that we’ve begun to identify some of your avoided emotions, we’re going to take this process to the next level. This is the unlock that can create some incredibly powerful transformations. Because whether you’re aware of it or not, your mind is constantly telling you stories about your emotions. But many of those stories aren’t true. The Boy and the River There was once a boy who was terrified of the river. He had fallen in once as a child and remembered the cold shock, the...

Hi Reader, Now that we’ve begun to identify some of your avoided emotions, we’re going to take this process to the next level. This is the unlock that can create some incredibly powerful transformations. Because whether you’re aware of it or not, your mind is constantly telling you stories about your emotions. But many of those stories aren’t true. The Boy and the River There was once a boy who was terrified of the river. He had fallen in once as a child and remembered the cold shock, the...

Hi Reader, In our last lesson, we explored the Golden Algorithm. We saw how the emotions we avoid don’t just go away. Instead, they come back and end up unconsciously driving all our decisions. And as a result, our lives. Today, we’re going to take the first step in undoing the Golden Algorithm. We will walk you through exactly how to find some of these “blind spot” emotions. The Jester There was once a town jester who loved to dance about wildly in the streets. He would wail, laugh, and cry...