Hi Reader,

There was a CFO I once knew whose finance team never seemed to be able to deliver their quarterly forecasts on time.

Every quarter, the same scene played out.

The numbers arrived days late. The CFO would walk into the bullpen holding the packet like a piece of evidence, chewing the team out for not delivering when they said they would.

The team would scramble, apologize, and walk away feeling smaller and more defensive. They’d hit the next deadline out of fear, then burn out, then make the same mistakes again.

This is the type of accountability that most people encounter.

And it fails to work for one simple reason: It’s filled with shame.

The two ingredients of shame-free accountability

Shame-based accountability produces temporary compliance and long-term dysfunction.

People hide mistakes, play it safe, and ultimately only tell you what you want to hear. Eventually, they stop taking ownership altogether.

Leaders then try go in the other direction. They don’t call people out, because they’re scared of having conflict or creating defensiveness. Which also doesn’t lead to an accountable team.

So how do you create accountability, performance, and productivity without shame? There are two ingredients:

1 - VIEW-based Accountability

Have a VIEW conversation where you are Vulnerable, Empathetic, Impartial, and full of Wonder. This is powerful because it changes from an attack to a collaborative effort.

Then ask these four How/What questions:

1. What made this not happen?
2. What are you going to do differently?
3. How are you going to ensure it's going to happen next week?
4. What support do you need?

Then, listen. Don’t try to convince. Don’t worry about if you’re heard. Just seek to understand the problem.

These questions empower your team. They make it clear that accountability isn’t a burden they carry alone, it’s a shared process. At the same time, it doesn’t allow people who are not performing to sneak under the radar.

They also help you both understand what exactly is breaking down, and what is required to shift. In other words, you’re understanding the problem before you’re trying to solve it.

2 - A shared definition of success​
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The second ingredient is absolute clarity on what “success” actually means.

Most teams think they know, but in practice people rarely have a crisp understanding of the outcomes that truly matter. KPIs are often forgotten or outdated; everyone is constantly prioritizing, trading off, and navigating conflicting demands.

I’ve walked into dozens of teams of successful companies and less than 20% of people I ask can tell you what success looks like in a crisp way. All of them had KPIs.

It’s like playing a championship basketball game without a scoreboard.

If you haven’t defined success together, you leave people guessing, which means you also leave them unaccountable. The thing that I’ve seen be most consistently successful is a dashboard of simple graphs that get updated regularly.

This gives people a stable reference point. It lets someone say, “I didn’t deliver X because I was focused on Y, and Y is the thing we agreed matters most.”

That level of transparency is impossible when the picture of success is vague or shifting.

Big Love,

Joe

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